Cookie Notice

Effective Date: 07.15.2025

This cookie notice (“Cookie Notice”) applies to Private Identity LLC (“Private Identity,” “we”, “our” or “us”) and our website at privateid.com (the “Site”).  
We may obtain information about your general internet usage by using “cookies” as described in this Cookie Notice.  To understand how we process personal data more broadly, including data collected via our Site, please see our Privacy Policy.

A. What are cookies and similar tracking technologies?

Cookies are small text files placed on your browser or device when you visit a website. Cookies allow a website to remember your actions and preferences (such as login details or language settings) over a period of time. They help websites function by enabling core features like secure logins or remembering that you have already accepted a legal disclaimer. They also provide useful information to website owners about how you use the website.  
Similar technologies include:

  • Web beacons / tracking pixels: Tiny, transparent image files (typically 1×1 pixels) embedded in web pages or emails. These may be used to monitor user interactions, such as whether an email has been opened or whether a user has visited a specific page. They often work in conjunction with cookies.
  • Tags: Snippets of code (such as JavaScript) embedded on a website to collect data about user behavior. Tags can help trigger other tracking tools, send information to third parties or facilitate services like chat features, video playback or retargeted advertising.
  • Digital fingerprints: Technology that identifies devices based on unique characteristics (such as browser type, language, screen resolution and installed fonts or plugins). Digital fingerprinting allows us to recognize returning users even when cookies are not used.

B. The cookies and tracking technologies we use

We use analytics cookies provided by Google Analytics and WordPress to track your use of our Site.  Examples include: 

  • Which pages you visit.
  • How long you spend on each page.
  • Your journey on the Site (e.g., which websites you come from, what links you click, where you go when you leave the Site). 

In order to place these cookies on your device, we require your express consent, which we obtain by way of a cookie banner (see “Managing your preferences” section below).
We also use strictly necessary cookies. These cannot be turned off in our systems, as they are essential to enable basic site functions. They are usually set in response to actions made by you, such as logging-in or submitting forms.
Examples include: 

  • Enabling secure access to account areas.
  • Managing authentication tokens for sessions.
  • Supporting core functionality (such as payment workflows or page navigation integrity).

You can set your browser to block or alert you about these cookies, but some parts of the Site may not function properly if you do.

C. Managing your preferences

When you first access our Site, you will see a cookie banner that informs you about our use of cookies and similar tracking technologies and asks for your consent for the use of analytics cookies. The banner provides you with clear options to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Manage your preferences through our cookie tool.

You are not required to accept cookies, and your consent can be withdrawn or adjusted at any time. To do so, click the “This website uses cookies” pop-up in the bottom right-hand corner of our Site. From there, you can change your consent preferences for cookies and tracking technologies.
You can also opt out of Google Analytics here, and tailored advertising from Google tracking technologies here. For more information on how Google processes your personal data, visit the Google Privacy Policy. 

Please note that if you choose to reject or disable certain types of cookies, some features of the Site may not function as intended or may become unavailable.

D. Changes to this Cookie Notice

Any changes we make to this Cookie Notice in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes.