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Definition
AWS Rekognition is a machine learning service offered by Amazon Web Services that enables developers to add image and video analysis to their applications. It provides capabilities such as facial detection and recognition, label and object detection, celebrity identification, text recognition in images, and automated content moderation.

Why it matters
By leveraging pre-trained deep learning models, AWS Rekognition allows organizations to integrate powerful visual intelligence features without needing to build their own AI models. It is used in a wide range of industries—from security and surveillance to marketing and compliance—to automate visual analysis at scale.

Example use case
A financial services app uses AWS Rekognition to compare a user’s selfie with a government-issued ID during onboarding, helping verify identity and detect potential fraud without manual review.