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Definition
Customer Identity and Access Management (CIAM) solutions are platforms that enable businesses to manage and secure customer identities across digital channels. They provide functionality for user registration, authentication, consent management, and profile management while ensuring data privacy and regulatory compliance.

Why it matters
CIAM helps businesses offer secure, seamless user experiences while meeting evolving data protection laws like GDPR and CCPA. By integrating features like multi-factor authentication and identity federation, CIAM minimizes fraud risk and boosts user trust.

Example use case
A fintech app uses a CIAM solution to let users sign up with biometric verification, log in securely across devices, and manage personal data preferences — all while maintaining compliance with financial data regulations.